Design a package that works for you
Your business can support WDCB by sponsoring a specific
program, or underwriting general programming. This
provides an opportunity for us to thank you, on-air,
through a 20-second underwriting message that contains
specific information about your business. This
contribution is tax-deductible and provides a wonderful
and inexpensive opportunity to let many thousands of
music lovers know about your business. Another related
option is sponsorship of a WDCB event which will also
result in on-air acknowledgement. Whatever method you
choose to support WDCB, know that your business will
benefit from its association with our audience.
Reach our exclusive audience
The WDCB audience, typical of public radio station
audiences across the country, has some very desirable
demographics. Our audience is more highly educated and
more affluent than the population in general. Their
interests lean more toward upscale activities such as
travel, theater, dining out, financial matters and
business related-activities. Additionally, public radio
audiences truly appreciate those businesses that support
their favorite station and, in our case, the only
station in Chicago that plays their music. After all,
thousands of them have expressed their support through
membership contributions.
Use our clutter-free environment
WDCB Public Radio is commercial clutter-free. We air
only a few underwriting messages an hour and never more
than two back-to-back. Our audience knows that music is
only a minute or two away, and they easily stay tuned
during our brief stops. Your message comes through loud
and clear, not buried in a group of four to six
minute-long commercials, as is often the case in
commercial radio. And because WDCB thanks you for your
support, our listeners are already predisposed to
patronize your business. They know that you support
public radio, just as thousands of them do as well.
